The Discover Main Street Fun Ride is under two weeks away and Murphy Brown’s Craft Beer Emporium (9500 Main Street) is hosting a live registration party in support of the event. This Thursday, September 3 from 6:00 p.m. to 8:00 p.m. a special registration table will be set-up inside Murphy Brown’s to easily assist riders for the event.

To encourage community participation, Murphy Brown’s is offering $5 off a pint (or flight) of beer or glass of wine to the first 50 people who register on site for the September 12th fun ride.

Registration fees for the event are $7 for individuals and $25 for families. All entrants will receive a dry-fit shirt.

Murphy Brown’s owner Drew Brown has already seen the influence of bicyclists at his business since opening in June. “We’ve had many customers come by bike to this location, ” said Brown. “It was an eye-opener to me and I can visualize the impact bicyclists can have on businesses in our community.”

Discover Main Street Fun Ride will take place Saturday, September 12th at 10:00 a.m. starting at the Clarence Hollow Farmers’ Market. There will be two routes: a 1.75 mile  route perfect for children and families and a 10 mile route along Main Street. The purpose of the event is to show community support for bike lanes and a bike-friendly Main Street. Residents of bike-friendly communities enjoy health benefits, reduced congestion, increased property values and more money in their pockets to spend in the local economy.