Once Thanksgiving dinner was cleared away, and the big box stores on Transit Road got their turn, it was time for shoppers to show some love to Main Street in Clarence.
For the 4th year in a row, Discover Main Street hosted a Small Business Saturday rally and free coffee giveaway at Goodrich Coffee from 10-11. The rally brought out shoppers, and also some local dignitaries, including Congressman Chris Collins, Town Supervisor Pat Casilio, and Town Board Members Bob Geiger, Peter DiCostanzo and Chris Greene, all of whom were on hand to show their support for small business.
At a drawing at the end of the rally, Goodrich Coffee owner Richard Budde presented lucky winner Kim Piazza with a gift card good for Goodrich Coffee for the rest of 2017, and shoppers disbursed onto Main Street scouring area merchants as a part of Discover Main Street’s Social Media Saturday contest.
The contest encouraged shoppers to visit 16 different Main Street Merchants, each of which had their own special offer for Small Business Saturday. At each location, shoppers could take a picture at a special “selfie station” and post it to their social media using hashtag #discovermainstreet. The prize for the winner was a holiday wreath covered in gift certificates from participating merchants and valued at well over $500.
There was a lot of competition, with several teams participating. When the dust had settled, last year’s winner had come back and successfully defended her title. Kate Quesada, together with parents John and Anne, visited all 16 participating merchants over four hours, while several teams had reached 15 of the 16.
Quesada said she enjoyed the event, and the reminder of how she should do more of her shopping on Main street in Clarence. “It’s not something we do enough, and it’s not something anyone really does enough. So this whole event is a really great way to promote it.”
When it was over, shopkeepers and shoppers alike were full of smiles.
At Hyatt’s All things Creative, business was brisk and shoppers came from far and wide in search of bargains, from supplies to custom framing. “We had a lot of people,” said Jen Danner of Hyatt’s. “We had a really good turnout.” Danner noted that in addition to local customers, they had customers driving down from Canada and from the Southern Tier.
At Sweet Charlotte’s, they took things a step farther, with their own Santa Selfie station, and used Small Business Saturday as an opportunity to host their own “Mompreneurs Stop and Shop,” with over a dozen moms participating.
Elsewhere business was good too. Paula’s Donuts drew shoppers in with an offer of a free donut with the purchase of any beverage. That’s where we caught up with Steve and Ilene Polley, who appear to have taken full advantage. Pictures can’t lie, can they?
Additional photos from Small Business Saturday, taken by John Leamer and Flora Leamer, are available here.