Another Small Business Saturday is in the books. The event, created by American Express in 2010 as a way to recognize the important role that small businesses play in our community, has gained increasing popularity in recent years, and if traffic on our own Main Street in Clarence is any indication, this year’s event was a success.

The day actually began quietly, with rainy skies and colder temperatures making for a slow start. By the end of the day, however, business owners and customers alike were all smiles.

“I’m very happy with the way the day went,” said Barbara Fitzpatrick, Owner of Queen B Consignments at 10255 Main Street. “We had old customers come back, and many first-time visitors come in and buy. It was a very good day.”

Brian Thomas of McDuffie’s Bakery agreed. The bakery, which serenaded patrons with live Christmas music from local artist Sara Elizabeth, saw good traffic as the day went on. “I was a little bit nervous when Sara was first setting up and we didn’t have many people,” said Thomas. “But then the crowd started to come and we’ve been very busy ever since.”

Hyatt’s All Things Creative was another hive of activity, with new customers and store regulars eager to feed their creative side with the store’s special offers.

Shopper Sarah Wasik was picking up supplies for a school project. Wasik, who was back in town for the holidays from school in Burlington Vermont, liked to shop small at Hyatts. “It’s difficult, because I’m not in the area,” noted Waisk, “but whenever I need art supplies I try to come here first rather than going to a chain.”

Barbara Burwick, of Williamsville, comes to Hyatt’s regularly. “I like to support small businesses, small local businesses in particular,” said Burwick. “Everyone’s friendly, and I can always find what I’m looking for here.” Burwick said the service is what keeps her coming back to Hyatt’s. “I always have someone that can answer a question for me.”

Finally, Kate Quesada was the winner of our Discover Main Street Social Media Saturday promotion. The day began with a rally and free coffee at Goodrich Coffee, then set out to visit participating merchants. Participants took selfies at each location. Quesada won a basket of gift certificates worth over $250 by posting from the most locations.

Quesada’s thoughts on Small Business Saturday on Main Street? “We had a great day and really loved the entire event!”

Here’s a look at Kate Quesada’s day in selfies: